There was once a royal guard whose name was search engine.
Every time the king or queen needs to call upon citizens of the land called web pages, the royal guard would call upon their occupation and make them line-up.
The citizens were arranged depending on their rank. If his majesty wasn’t satisfied with the first citizen, he would tell the royal guard to send him away, and his majesty would then look at the next citizens who are in line, and so forth.
Therefore, citizens who would like to have an audience with royalty works on improving their ranks. Though, some are happy living normal lives, and just want to live happily with their peers.
Every day that’s how it goes in the kingdom called the internet.