Writers, and bloggers alike, sometimes argue whether a writer’s skill is more important than the message itself (content) or vice versa.
Which is more important?
The best answer is that both of them are important.
Writing skill gives you credibility and the ability to communicate your message clearly, precisely, and concisely.
Your message, on the other hand, is what the reader will remember long after they have forgotten the exact words you used to communicate your message.
Writers may favor one over the other and that’s all right. The important thing is not to become obsessed with one aspect and totally ignore the other.
The bridge and goods metaphor
If your writing skill is the bridge, your message is the goods.
In a sense, the goods are more important, but without the bridge the goods won’t be delivered to their recipient, which is the reader. Aside from that, the bridge also needs to be strong, so heavy goods can be transported through it.
Furthermore, no matter how strong the bridge is, if the goods are incomplete, spoiled, or broken, then the recipient won’t be happy. In short, the goods must be good.
In writing this post, I was pondering whether to use “… Your Message Is the Goods” or “… Your Message Are the Goods.” Fortunately, I found the answer in this page.